Rebranded McDonald’s restaurants are unveiled in Russia
The American fast-food giant has been renamed “Vkusno & Tochka,” which translates to “Tasty and that’s it.”
Vkusno & Tochka is owned by Alexander Nikolaevich Govor, with Oleg Paroev serving as director general.
She said that “in the near future, openings of other points throughout Russia will follow.”
“Approximately 32 years ago…there were a lot of people on Pushkinskaya Square, when the first McDonald’s franchise opened here in Russia. It caused quite the craze. I think the craze will be just as big with this new chain of restaurants, with a new owner, a real entrepreneur,” Alexei Alexeevich, the Head of the Department of Commerce of Moscow, said during a press conference on Sunday.
McDonald’s subsequently expanded its reach within the country and as of early March, there were about 850 locations operating in Russia.
However, the chain decided to leave the country and sell its Russia business, in line with many other Western businesses following Russia’s invasion of Ukraine, which began in February.
“If the opening of McDonald’s in 1990 symbolized the beginning of a new era in Soviet life, one with greater freedoms, then the company’s current exit represents not just a closing down of business, but of society as a whole,” Darra Goldstein, Willcox B. and Harriet M. Adsit professor of Russian, emerita, at Williams College, noted at the time.
The company’s new logo shared with CNN has “the main symbols of the restaurant” depicted on it — what is supposed to be two sticks of yellow fries and an orange burger. The green background, the press office told CNN, symbolizes “the quality of products and service that guests are accustomed to.”
CNN’s Danielle Wiener-Bronner, Chris Liakos and Anna Chernova contributed to this report.
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